Overview Who's who Our Clients Contact Us
We bring the consumer into the boardroom.

In a chaotic flat world where useful segments, communication and distribution channels are proliferating, managers have to start hunting in order to

  1. Capture attention
  2. Capture value
  3. Capture talent 

MAGNETISM IS NEEDED IN ORDER TO CAPTURE THIS. A magnetism stemming out of the best customer insights and the highest level of customer care. The MAGNETIC THINK is all about that.

We help a firm and its stakeholders to focus on one goal: the creation of SUPERIOR VALUE OF USE through products, services, tangible experiences and communications, built and orchestrated around the single most important idea that consumers and stakeholders should have about the firm: how uniquely relevant does it strive to be in their daily life. An ideal commitment to care and deliver. An ideal source of sustainable growth and innovation. We provide insights, ideas, experiences and metrics in order to achieve this in a fast, friendly and flexible way. 

Below, a short menu of what is covered in each section of the site. At your left, you'll find the navigation bar.  

Patrick Willemarck
CEO
Superior Value of Use
The context of use of the products/services/experiences offrered by a firm is the core or our services.We believe that in saturated and commoditized markets,  context and context only creates higher value. That context is a sustainable source of growth, ideas and profit but so far research has been very bad at revealing this because the mainstream thinking in business is limited to the number of users and their frequency of usage. Focusing thoughts on the context of use allows to increase both the number of users and their frequency of usage in an ownable way. Give us a try.
The Magnetic Mind Map ™
If you can't measure, you can't manage. The Magnetic  Mind Map™ measures regularly a company's ability to create and sustain a superior value of use in the daily life of its customers and employees, its relevance and its uniqueness. We survey a sample of 15000 customers regularly. In this section we've developped a poll where you can evaluate a few brands. It serves as example but has no market value since we do not manage the sample. If you want the  reliable results on specific targets, call us, we'll run a Magnetic Mind Map for you.
Ideal management for growth and innovation
The core of ideal management is the clear idea that all stakeholders of a company should have about it. We can help identifying and expressing it. We assist you in leveraging it for growth and innovation management.
Digging for actionable customer insights
Inn this section you'll discover the methods we use in order to better understand the context of use, i.e. the daily life of a company’s customers. This observation uncovers frustrations, passions and other unmet needs and wants which traditional research fails to spot. It leads to a clear definition of a company's ecosystem of demand and the way to manage it.
The Brandialog ™
Brandialog is a platform of more than 200 000 active customers. Brandialog™ offers a mediation between brands, media and advertisers. It identifies media consumption patterns and new consumption patterns in general. It allows you to dialog with them, directly, on-line.
Read and written for you
We write and read books or articles. You'll find them by clicking on " the books or articles read or written for you" link in the navigation bar at your left.